Tuesday, 13 January 2015

Creme Eggs, What is Everyone's Problem!?!

Cadbury's Creme Eggs have always been a popular Easter confection in the UK. For the few people who don't know what they are, they consist of an egg shaped milk chocolate shell, filled with yellow and white coloured fondant.

Prior to Cadbury's being purchased by Kraft Foods, now called Mondelez (which itself was rather controversial to British traditionalists), it was generally accepted that the chocolate used in Creme Eggs was made to the exact same recipe as Cadbury's trade mark milk chocolate, Dairy Milk. But this year there was uproar when it was announced that Cadbury's wasn't making Creme Eggs with Dairy Milk any more, but a different cheaper milk chocolate recipe instead. A month or two after Cadbury's announced they'd stop making their chocolate coins at Christmas, to many people, this was just another nail in the coffin and shouts of "Boycott Cadbury's!!!" or "Boycott the Creme Egg!!!" were heard.

I mean really! You're going to stop eating Creme Eggs or Cadbury's chocolate all together because, as a company, they've decided to make their operation less expensive? Put yourself in their position, if you run a company, you'd want it to be as profitable as possible, wouldn't you? So it stands to reason that if they've been making a particular product at a particular price and they've found a way to make it for less money, why wouldn't they change it to the cheaper way of making it?

Many people might be able to notice the difference in taste between the old Dairy Milk recipe and the new non-Dairy Milk recipe, maybe their taste buds are more finely tuned than those who don't notice. But in grand scheme of things, as the Creme Egg has never been advertised as the Dairy Milk Creme Egg, technically, Cadbury's can use literally any recipe of milk chocolate to make them and it's not going to taste THAT much different.

Some people need to get over themselves, buy them or not, that's your decision, but if complaining because a company has changed the recipe of one of your favourite chocolates isn't overly important in the grand scheme of things.

1 comment:

  1. You're right, if any company, including train operators decide to cut quality to be more profitable why shouldn't they? Put yourself in their position.

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